Who I am
I trained originally in veterinary medicine at the Royal (Dick) School of Veterinary Studies, then moved through livestock research and agribusiness at Genus ABS before joining Promar International as a sustainability consultant and team lead. That work took me across the UK, the EU, Africa, and India, supporting farms and processors through the practical detail of sustainability strategy. I now lead farming systems at Regeno, alongside a part time role advising DEFRA on livestock genetics policy, and I'm studying for a Professional Doctorate in soil science at IBERS, Aberystwyth University, where my project, Soil Steps, links soil ecology to carbon modelling in grazed grasslands.
What drives me
I care most about closing the gap between what gets claimed about regenerative grazing and what the underlying soil biology actually supports. I'm drawn to problems that require both a farmer's practical judgement and a scientist's evidence, and I want the sustainability claims livestock businesses make to hold up to real scrutiny, not just look good on paper.
Beyond the day job
I co-founded Farm Steps CIC with two vet school colleagues, offering sustainable farming and livestock husbandry training across the sector. It's motivated by the support I received entering the industry from a background outside farming, and a wish to pass that on to others doing the same.
Get in touch
- Email gap30@aber.ac.uk
- Institution IBERS, Aberystwyth University
- LinkedIn linkedin.com/in/georgepeart
Or send a message directly using the form below, and it will reach me straight away.